Projects

Write targeted email copy designed to convert leads, boost sales, and nurture customers. Proven success record and clean, clear copy. Industry experience includes nonprofit, fundraising, medical, real estate, lifestyle, fashion, logistics and technology. 

Conducted focus groups and collected data on public awareness to develop branding, terminology, messaging and multi-channel, segmented communication plan. Wrote & edited copy, print pieces, media ads, and web content. Recruited spokespersons for magazine ads, video interviews, and radio spots. Measured & presented results. Here's a sample piece from the resulting campaign.

Help amplify the reach and impact of social medial posts with simple graphic elements. Identify key data points, develop targeted messaging, and design catchy graphics for clicks & shares. 

Newsletters are my bread and butter! At every career stage, I've overseen a daily, weekly or monthly newsletter to up to 75,000 subscribers, including segmentation, targeting and metrics reporting. 

Led development of national medical foundation's annual report. Wrote copy, edited staff submissions, and oversaw proofreading and editing process, including securing leadership buy-in. Facilitated design process, from look and feel to revision cycles. Executed multichannel communication plan to share promote to internal & external audiences.

Professional report on physician growth used for member education, media pitches and raising public awareness. Pulled together multiple data sources and worked with research staff to analyze, looking for interesting trends with a focus on visual storytelling.